The WineSpark Story


This is why I created WineSpark

hi, i'm eamon.

I’ve worked in wine for almost 15 years now.

The first ten were at Naked Wines, where I grew from a fresh-faced, enthusiastic wine buyer to a not-so-fresh Managing Director.

It was an amazing time - I travelled all over the world, met incredible winemakers, learnt how to grow and run a business, and made friends for life along the way.

But as the company grew bigger, my job became more about spreadsheets and board meetings, and less about wine, customers and winemakers.

And that just wasn’t me!

By this point, my wife Ruth and I had two kids. It was time to move back home to Ireland to be closer to our families.

I had no plans to start my own business at first - but very quickly I noticed two things:

  • Wine was crazily expensive
  • I knew some amazing winemakers from my Naked Wines days that Irish people were missing out on.

So I decided to quit my job and start WineSpark.

Four years later, we have a thriving community of over 1,200 members, 55 winemakers and 164 wines. Plus another daughter, who’s a week older than the business!

And I’m back doing what I love most - discovering brilliant winemakers and sharing their wines and stories with my customers.

how it all started

We're now serving the UK and Ireland

I always assumed people in the UK were fairly sorted for wine.

Prices are pretty competitive, and the choice is vast.

But I couldn’t ignore the constant messages from former customers, colleagues and friends, asking when WineSpark would be coming to the UK.

Or the fact that most of our winemakers sell very little - or nothing at all - in the UK.

These guys make some of the best wines in their respective corners of the world!

And when you actually think about it…

  • That immense choice can be overwhelming, unless you know exactly what you’re looking for.
  • And when yet another 'too good to be true' discount lands up in your inbox, well, I can tell you that it usually is.

At the end of the day, great quality wine at prices you can trust shouldn't be too much to ask!

That’s exactly where I come in

I’ve spent 15 years scouring the planet for the world’s best small producers. I know what’s good and what’s not.

I spend quality time with every one of them, to see what makes them tick, understand their stories and share their wines with you.

And I’ve built a business model that delivers their wines at prices that you can fully trust.

People like:

  • Federico Cerelli - the former winemaker of Tignanello and Solaia, two of Italy’s most iconic and expensive wines
  • Maite Sánchez - one of Spain's rising stars, making Burgundian-style Garnacha and extremely rare Albillo Real in the mountains of Madrid
  • Laurent Habrard - sitting on a goldmine of pure, peppery Syrah on the steep northern slopes of Crozes-Hermitage.

So if this all sounds like your kind of setup, hit the link below and get started!

Become a member here.

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